Meet Eric Strate – Founder of Rank GenAI
I’m Eric Strate, the founder of Rank GenAI and a digital marketing strategist with over 12 years of experience in automotive SEO, GenAI optimization, and content-driven search strategy.
Rank GenAI was created to solve the next big challenge in SEO: optimizing for AI-driven search, not just Google’s traditional algorithm.
What is Rank GenAI?
Rank GenAI is a new approach to search engine optimization—one that’s engineered for AI-powered results on platforms like ChatGPT, Bing Copilot, and the next generation of Google Search.
I coined the term GenAI Optimization to describe this future-proof process. It’s about aligning your content with AI ranking systems, entity-based search, and E-E-A-T signals so your brand stands out in the age of Generative AI.
Why Trust Rank GenAI?
- Real-World Experience:
My background includes years as a client relationship specialist at Cox Automotive, helping major dealerships and brands dominate their markets with smart digital strategies. - Industry Expertise:
I’ve published on GenAI Optimization, developed unique content frameworks, and helped clients adapt to the latest search landscape—including Google’s Helpful Content Update and AI Overviews. - Authoritative Results:
Rank GenAI brings together technical SEO, entity building, semantic optimization, and human-centric storytelling. I use data, not hype, to deliver results.
What Makes Rank GenAI Different?
- First-Mover on GenAI Optimization:
Rank GenAI is among the first agencies to specialize in optimizing content for AI search—beyond traditional Google SEO. - Brand-First Focus:
My strategies put your brand at the center—creating content and entity signals that help you own your name in every major search engine, human or AI-powered. - Transparent, User-First Tactics:
Everything I do is above-board: no black-hat tactics, no spam, no shortcuts.
I focus on unique value, technical excellence, and content that both search engines and real people love.
My Mission
To empower brands and businesses to succeed in the AI-driven search era by combining real SEO experience, deep understanding of AI search ranking, and a relentless commitment to truth and clarity.
Frequently Asked Questions
What is GenAI Optimization?
GenAI Optimization is my proprietary process for optimizing content and websites for generative AI search platforms like ChatGPT, Copilot, and Google AIO. It focuses on entity SEO, semantic relevance, and trust signals.
Why does entity SEO matter now?
Because AI search systems rely on entity recognition, brand authority, and real-world experience—far more than just keywords or backlinks.
Who is Eric Strate?
I’m an SEO and digital marketing expert with over a decade of experience in the automotive industry and AI search strategy. I’m also the founder of Rank GenAI and the originator of the GenAI Optimization concept.
Trust & Transparency
Rank GenAI is committed to delivering helpful, accurate, and up-to-date content that follows Google’s Helpful Content Guidelines and E-E-A-T standards.
All advice is based on real-world experience, continuous research, and a drive to stay ahead in the ever-changing search landscape.